Do Men Use Pinterest? Insights from the 2025 Men's Pinterest Report
Pinterest has long been perceived as a platform predominantly for women. However, recent data and trends indicate a significant shift, with more men engaging on the platform than ever before.
When you think of Pinterest, what comes to mind?
Cozy home decor, DIY projects, baking hacks, or maybe perfectly frosted cupcakes? That’s the classic Pinterest stereotype, but guess what? Men are pinning, planning, and searching on Pinterest more than ever in 2025.
Yes, guys. Pinterest isn’t just for grandma’s cookie recipes anymore. In fact, men are increasingly using Pinterest to find ideas for everything from home projects to tech, fitness, fashion, and yes...even ways to make money online. (Especially my husband, Rich. Check him out HERE)
Pinterest Demographics: A Growing Male Presence
As of 2025, men account for approximately 15% of Pinterest's global user base. While this figure is lower than that of women, it's important to note that 50% of new sign-ups are men. This indicates a growing interest and engagement among male users on the platform.
How Men Are Using Pinterest
1. Redefining Masculinity
Men are increasingly using Pinterest to explore and express their identities. The platform serves as a space for them to discover and share content related to personal growth, wellness, and non-traditional expressions of masculinity.
2. Home Improvement and DIY Projects
A significant portion of male users turn to Pinterest for inspiration on home improvement projects, from building furniture to home renovations. The platform offers a plethora of tutorials, design ideas, and step-by-step guides that cater to this interest.
3. Fitness and Wellness
Fitness enthusiasts utilize Pinterest to find workout routines, nutrition tips, and mental health resources. The platform's visual nature allows users to easily discover and save content that aligns with their wellness goals.
4. Fashion and Style
Men are exploring fashion trends, grooming tips, and styling advice on Pinterest. The platform provides a curated space for them to discover new looks, plan outfits, and stay updated on the latest trends.
Trends from the 2025 Pinterest Men's Trend Report
The 2025 Pinterest Men's Trend Report highlights several key trends among male users:
- Self-Care and Mental Health: Increased interest in mindfulness practices, meditation, and mental health awareness.
- Sustainable Living: Growing trend towards eco-friendly products and sustainable living practices.
- Personalized Fashion: A move towards unique, personalized fashion choices that reflect individual style.
- Tech and Gadgets: Continued fascination with the latest technology, gadgets, and innovations.
Why Male Pinterest Users Are a Game-Changer
Here’s the thing: men often have higher purchasing power and tend to convert when they find solutions that match their interests. Brands that understand what men are searching for have a huge opportunity to engage this audience with content they actually want.
For example:
- A fitness brand could target men searching for “home gym setups” or “HIIT routines.”
- A tech company could share pins about “best smart home devices 2025.”
- Affiliate marketers can find trending products men are actively searching for and pin them strategically.
Pro Tip: Keywords are king. Use long-tail, male-focused keywords in your pins to reach this growing audience. Think: “DIY backyard projects for men,” “men’s fashion essentials 2025,” or “tech gifts for dad.”
How to Leverage Pinterest for a Male Audience
- Create targeted boards: Don’t just stick with generic titles. Name your boards in a way that speaks directly to male interests.
- Pin consistently: Male Pinterest users respond to consistency just like any other demographic.
- Use rich media: Infographics, videos, and step-by-step tutorials perform extremely well.
- Promote products and affiliate links: Men are searching for solutions. Guide them to products, tools, or services that solve their problem.
If you want a done-for-you strategy to monetize Pinterest, don’t miss my free guide: 7 Foolproof Steps to Turning Pinterest into a Passive Income Machine.
Final Thoughts
Men's engagement on Pinterest is on the rise, with a diverse range of interests spanning from personal development to lifestyle and fashion. As the platform continues to evolve, it offers a valuable space for men to explore, create, and share content that resonates with their interests and identities.
